AI-driven Recruiting & Employer Branding in Construction
Skilled construction workers don't sit at a desk. We help you build a genuine employer brand, reach bricklayers, carpenters and site foremen on their phones and turn attention into applications.
Three agents.
One seamless workflow
What changes with Emerge
No need for external agencies
Campaign work that used to go to an agency now runs in your own team.
−42%Cost savings vs. agency
More of the right people apply
We create talent journeys that find 3x more fitting candidates
3xMore suitable candidates
Reduce cost per hire
With scaled employer branding and our optimized approach you reduce 40% CPH
−40%Lower cost per hire
End-to-end platform
Campaigns that land on site, in days not weeks
Show what it is really like to work with you – with real employees instead of stock photos. Build an authentic employer brand and scale it into campaigns, aligned with your culture, your people, your CI.
- Benchmarked against hundreds of employer brands
- Campaigns for every trade, from bricklayers to site managers
- Every format from social media to site hoarding, no photoshoot
CarlaBrand StrategistSocial recruiting that reaches the skilled trades
Reach plant operators, site foremen and site managers where they already are after work – on Facebook and Instagram – and finally gather insightful data to optimize all of click-to-hire.
- Audience analysis per trade and region
- Channel and budget recommendations
- Detailed report from click to hire
DanaData AnalystApply on the lunch break – no cover letter, no CV
People who work on site don't write cover letters at a desk. Let candidates ask their questions in chat and apply straight from their phone instead of reading long job descriptions.
- Applicants chat with a future colleague agent
- Apply from a phone in a few steps, no CV needed
- Job pages optimized for AI search
CoraConversion Specialist
Everything your hiring knows, in one place
Employer brand, performance and every applicant question flow into emerge OS. With every role you learn better what skilled trades really care about – from pay to the drive to the site.
What you get with Emerge
Everything an agency would deliver, built from your CI and EVP and running within weeks instead of months, so your vacancies don't stay open for months.
Book a demo (opens in a new tab)Campaign assets tailored to your audience are built from your CI and EVP, with your real people instead of stock photos – on brand in every format, from an Instagram post to a site hoarding banner, with no photoshoot needed.
Active reports and recommendations bring all your channel data into one place and tell you what to change next.
Agents for every recruiting task draft campaign ideas, persona analyses, interview questions and job descriptions.
Real photos from your own team go straight into your ads, with AI imagery there only when you want it.
An interactive career page answers candidates' real questions in chat – after work and on their phone – then sends the application straight to your ATS.
ATS integrations send every application straight to Personio, Greenhouse or SAP SuccessFactors.
- GDPR compliant
- Hosted in EU
- No training on your data
We have been on both sides of hiring
on LinkedIn (opens in a new tab)Daniel Braun, CEO
Scaled WorkGenius, a German HR tech platform, in the US and helped hundreds of thousands of freelancers find better work. At Emerge he starts from the other side: the employer.
on LinkedIn (opens in a new tab)Thomas Holl, CTO
Co-founded Babbel as CTO to help millions of people learn languages and reinvented how DJs work with Traktor before that. HR is the third industry he is rebuilding.
on LinkedIn (opens in a new tab)Reiner Kriegler, EB Expert
Founded the identity-based approach to employer branding and wrote the standard work on it. He has shaped employer brands in more than 500 organisations.
AI, but authentic
Content is a commodity now. On a building site, only the real thing convinces: your people, your projects, your language.






